Includes bibliographies and index.
|The Physical Object|
|Number of Pages||186|
The text discusses, in detail, the determinants of international marketing, and how they differ from those influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, foreign marketing, and multinational ational marketing involves marketing across national borders. 1. Marketing and international marketing. The need to think international --Box Exporting pays off --The extent of international business in U.S. firms --Alternative ways of marketing internationally --International marketing: when in Rome, be different --Company influences on international marketing. 2. The environment of international. Try the new Google Books. Check out the new look and enjoy easier access to your favorite features. Try it now. No thanks. Try the new Google Books Get print book. No eBook available International dimensions of marketing. Vern Terpstra. Kent Publishing Company, - Business & Economics - pages. 0 Reviews. This book represents a contemporary vision of how students will see the global marketplace from tomorrow and beyond. Using a highly innovative three scan framework (competitive, environmental, and marketing), Global Marketing synthesizes both traditional analysis (country risk and company tactical marketing mix decision-making) and non-traditional analysis (political, Author: Douglas Lamont.
Simply, the International Marketing is to undertake the marketing activities in more than one nation. It is often called as Global Marketing, i.e. designing the marketing mix (viz. Product, price, place, promotion) worldwide and customizing it according to the preferences of different nation people.. The foremost decision that any company has to make is whether to go international or not, the. 7. International Dimensions of Marketing by Vern Terpstra, Lloyd C. Russow, Paperback: pages, Publisher: South-Western College The book describes the marketing mix from an international perspective. What distinguishes international marketing is . The consumer and integrated marketing communications International dimensions of integrated marketing communications Integrated marketing communications – a summary References 17 Promotion Keith Crosier Introduction The promotional mix The promotional budget Deploying the promotional mix Developing the. International Marketing Compact offers a new perspective in teaching international marketing. The authors address issues in a novel way by bringing in .
ISBN: OCLC Number: Description: xi, pages: illustrations ; 24 cm: Contents: Chapter 1. Marketing and International Marketing --The Need to Think International --The Extent of International Business in U.S. Firms --Alternative Ways of Marketing Internationally --International Marketing: When in Rome, Be Different --Company Influences on International. There is an obvious omission in international marketing. The author's claim that global coverage is built in throughout the textbook cannot be observed. Without having a devoted chapter in international marketing, some basic concepts in international management are not presented. The same is for sustainability, ethics, and social responsibility. The environment of international marketing. Foreign consumers and foreign markets. International marketing research. Product strategies for world markets. International distribution decisions. International dimensions of pricing. International dimensions of promotion. Epilogue. Index. Series Title: Kent international dimensions of business series. One Size Does Not Fit All: Creating and Implementing a Winning International Marketing Strategy By Garcia, Juliana; Mendez, Marisa Strategies: The Journal of Legal Marketing, Vol. 12, No. 7, July